“Throughout the spring folks can expect to see updated menu options showcasing local farms and producers and an invigorated bar menu for the evening crowd,” he adds. Madcap Coffee CMO Josh Weichhand says the company is “thrilled” to partner with Fernhaus and Brew, adding it sees “Leelanau and Traverse City as natural fits for our brand and product.” Fernhaus – including President Kelsey Duda, VP of Marketing Jamie Kirby, and Director of Food and Beverage Ryan Murphy – are working with Brew owners Sean and Missy Kickbush on a “smooth transition of daily operations to ensure that Brew remains the steadfast gathering place it has been for the last decade,” says Murphy. Madcap is opening its first café in northern Michigan in Leland this spring, but Traverse City residents will have access to Madcap coffee starting today at Brew (the shop is offering $2.22 drip coffees all day to coincide with the launch date). The move coincides with other changes underway at Brew, including a new partnership with Michigan-based specialty coffee roaster Madcap Coffee Company to become the shop’s exclusive coffee provider. The Ticker has the latest updates on those and numerous other business openings, closings, and changes across the region.įernhaus, a new northern Michigan hospitality group involved at The Riverside Inn in Leland and The Mill in Glen Arbor, is taking over day-to-day operations of Traverse City coffee shop Brew effective March 1. Also in March, Sparks BBQ owner Dean Sparks is planning to open a new music and entertainment venue on Front Street. Changes Underway On Front Street More Restaurant, Retail News By Beth Milliganĭowntown Traverse City coffee shop Brew is launching a new partnership with Madcap Coffee today (Tuesday) and bringing in new northern Michigan hospitality group Fernhaus to oversee day-to-day operations starting in March.
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